This annual conference brings together highway safety professionals to explore the latest research, best practices, and initiatives. Each year’s unique location, in the United States, is reflected in the conference identity. In 2025, the host city was Long Beach. The branding features the chill beach vibe southern California is known for. To provide unifying and recognizable branding, the color palette is consistent throughout the years as is incorporating the Lifesavers logo .

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Deliverables:
• Conference Logo
• Save the Date Flyer

and Postcard
• Conference Badge
• Web Banner
• Splash Screen for App

• Conference Signage:
   • Registration Unit
   • 1 Meter directional signage
   • Entrance Unit