This annual conference brings together highway safety professionals to explore the latest research, best practices, and initiatives. Each year’s unique location, in the United States, is reflected in the conference identity. In 2024, the host city was Denver. The branding reflects the personality and uniqueness of the host city, specifically highlighting the stunning Front Range of the Rocky Mountains. The color palette is consistent throughout the years as is incorporating the Lifesavers logo to provide unifying and recognizable branding.

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Deliverables:
• Conference Logo
• Save the Date Flyer and Postcard
• Convention Center Floor Plan
• Email Signature
• Brochure
• Web Banner
• Splash Screen for App

• Conference Signage:
   • Registration Unit
   • 1 Meter directional signage
   • Entrance Unit